Anatta Connects Consumers and Farmers Globally
Anatta, a new online marketplace for essential oils and floral waters, supports a unique business model that prioritizes purity, sustainability and social responsibility, while allowing customers to meet and communicate directly with the farmers that grow the plants used in the products.
Manhattan-based Anatta pays farmers 50 percent more than its competitors and returns part of the proceeds from every purchase to partnership farmers. The company’s products, including a variety, lavender, frankincense, helichrysum, peppermint, blue chamomile, fennel and lemon ironbark essential oils, and rose and lavender waters, are grown in Australia, Bosnia, Bulgaria, China, Somaliland, Rwanda and Tasmania.
Founders Joshua Thomerson, Victoria Dantcheva and Oscar Bueno, three experienced executives in the essential oil industry, blend practical, innovative solutions and give equal priority to ecological sustainability.
“This new model makes feasible business sense, but we also felt very strongly about establishing a fair platform that invests in the future of farmers,’’ says Thomerson. “Sources are drastically shrinking, and we wanted to share our firsthand experience at these various corners of the world, where growing products is a way of life that needs to be nurtured.”
To read about or purchase products, visit AnattaMarket.com. For more information, contact Anatta at 374-762-1268 or [email protected].
Manhattan-based Anatta pays farmers 50 percent more than its competitors and returns part of the proceeds from every purchase to partnership farmers. The company’s products, including a variety, lavender, frankincense, helichrysum, peppermint, blue chamomile, fennel and lemon ironbark essential oils, and rose and lavender waters, are grown in Australia, Bosnia, Bulgaria, China, Somaliland, Rwanda and Tasmania.
Founders Joshua Thomerson, Victoria Dantcheva and Oscar Bueno, three experienced executives in the essential oil industry, blend practical, innovative solutions and give equal priority to ecological sustainability.
“This new model makes feasible business sense, but we also felt very strongly about establishing a fair platform that invests in the future of farmers,’’ says Thomerson. “Sources are drastically shrinking, and we wanted to share our firsthand experience at these various corners of the world, where growing products is a way of life that needs to be nurtured.”
To read about or purchase products, visit AnattaMarket.com. For more information, contact Anatta at 374-762-1268 or [email protected].
