The Conservancy of Southwest Florida, in Naples, was recently given an Image Award for its public affairs campaign The Ripple Effect by the Florida Public Relations Association Southwest Chapter. Developed by Priority Marketing, the campaign, conducted last year, educated and engaged the public, other advocacy groups and legislators to support the Conservancy’s proposed solutions to resolve issues relating to Lake Okeechobee discharges.

The campaign led to an increase in attendance at educational events hosted by the Conservancy, website traffic and email signups, as well as enhanced support of Amendment 1. The Conservancy has been at the forefront of the issue, working with state and federal officials to propose solutions, including buying land in the Everglades Agricultural Area to provide additional storage for water treatment and conveyance.

Location: 1495 Smith Preserve Way. For more information, visit Conservancy.org.