The Conservancy of Southwest Florida, in Naples, was recognized by the Florida Public Relations Association (FPRA) Southwest Chapter with an Image Award of Distinction for a recent public information campaign to prevent pelican injuries.

In 2014, the Conservancy received a staggering increase in injured pelicans due to hook-related injuries, and engaged Priority Marketing to collaborate on a program to inform the media, anglers, Naples City Council, concerned citizens and visitors to Naples Pier, where the majority of injured birds were reported.

FPRA Image Award winners are selected by a panel of industry professionals from outside of Southwest Florida, based on such criteria as a situational analysis, objectives, implementation, results and budget.

Location: 1495 Smith Preserve Way. For more information, call 239-262-0304 or visit Conservancy.org.